Join Colart Northern Europe as Sales Manager – Netherlands (interim 2 years)
Location: field-based in Netherlands
Start date: asap
Your Role as Sales Manager – Netherlands
To drive commercial growth in the €2.2m Dutch market by developing a profitable business to deliver the Colart strategy of sustainable branded growth. This will be achieved through effective management of retail partners, together with championing the recruitment of new consumers in order to gain market share and increase brand visibility.
Whilst this role is for an initial period of 2 years, there is the potential for extension.
What You’ll Do:
1. Account Management
• Support and motivate retailers to meet sales and profit goals and address any performance issues.
• Track competitor pricing/promotions and create a strategy to maximize Group profits while minimizing cross-border trade.
• Achieve market-level goals in your area in line with business strategy.
• Report monthly performance metrics to the Commercial Manager.
• Provide timely and accurate regional forecasts.
• Develop strong professional relationships with retailers and customers.
2. Account Development
• Identify and pursue business development opportunities based on the EU strategic plan and market potential.
• Achieve growth targets and set metrics for accounts.
• Identify and implement new opportunities with manager approval to support future growth.
• Develop customer-specific plans to expand presence and increase product sales.
3. Marketing
• Collaborate with regional marketing to develop strategies aligned with consumer trends and competitive activities, including pricing and promotions.
• Lead product launches according to group strategies.
• Stay informed on market trends and act as a brand expert.
• Implement agreed brand strategies and monitor their effectiveness.
• Plan promotions with customers and create an annual promotional calendar.
• Manage marketing budgets with retailers.
4. Education and Community
• Drive consumer education in retail and B2B settings through training, demos and merchandising.
• Organise training and customer visits to company operations.
• Ensure education and community goals are achieved in line with business strategy.
• Report monthly on consumer recruitment activities.
5. Personal Skills
• Collaborate with key stakeholders to support the Europe Business Unit.
• Align with the Dutch Commercial Team on customer, pricing/promotions and marketing, with quarterly planning and analysis.
• Communicate clearly with the Trade Marketing team.
• Have in-depth knowledge of core brand values, target consumers, and personality.
What We’re Looking For:
• A degree or equivalent in a business-related field.
• Proven experience as a sales manager in Netherlands/Northern Europe.
• Proven progressive sales, marketing and commercial management experience in the consumer goods industry.
• Broad-based knowledge of the consumer and trade market place.
• Exceptionally strong ability to influence and communicate, coupled with very high energy levels.
• Ability to command respect and cooperation of management and customers at all levels.
About Colart:
At Colart, our mission is to “inspire every artist in the world”. We take pride in our heritage brands and the passionate people who bring them to life. Our culture values openness, fostering connections and curiosity that drives innovation. As a flexible international business, we blend global strategies with respect for local cultures, encouraging collaboration within a flat structure.
Colart Group is the parent company of iconic art brands like Winsor & Newton, Liquitex, Lefranc Bourgeois, Conté à Paris, Charbonnel, SNAZAROO and Reeves. We develop innovative products that inspire creativity at all levels, from professionals to hobbyists and students.
Proudly B Corp™ certified, we are committed to sustainability with science-based carbon reduction targets, creating financial, environmental and social value. Sustainability shapes our culture, reducing environmental impact and enhancing social contributions through community engagement and artist wellbeing.
With nearly 900 employees across 12 countries and products sold in over 130 countries, Colart, part of the family-owned Lindéngruppen, offers unique career growth supported by wellbeing, mentoring and inclusivity programmes. Join us to make an impact in a vibrant, responsible and inspiring environment.
Diversity, Equity and Inclusion:
Many Voices. One Community. We are committed to being a company of choice, creating a workplace where every individual thrives, both professionally and personally.
If you are interested in this role, please click here to apply online.