Global Digital Specialist – Paid Media

Piscataway, New Jersey

We’re looking for a hands-on, creative and detail-obsessed Liquitex Global Digital Specialist – Paid Media to join the Liquitex brand team. This role is executional and community-driven, ideal for someone who is always online, loves the art world and is obsessed with creative culture.

Location: Piscataway, NJ, 2 – 3 days per week onsite

Salary: from $75k

Relocation Assistance is not offered for this role.

JOB DESCRIPTION

As our Paid Media Specialist, you will play an integral role in shaping and executing the Liquitex global paid media strategy, working closely with an external agency partner to drive full-funnel performance across channels. The role focuses on delivering compelling, disruptive advertising that reflects our brand positioning, engages target audiences and delivers against defined performance metrics.

You will coordinate the implementation of global paid media activity across North America, the UK and France, managing day-to-day agency execution to achieve traffic, revenue and ROI targets within assigned budgets. You will ensure efficient use of media spend and act as the key liaison between the agency and internal teams, providing clear feedback on creative performance and asset needs to support ongoing optimization and delivery against the strategy.

You will collaborate closely with the full brand team, eCommerce team and commercial colleagues in addition to being the primary contact with the external agency.

The Liquitex Global Digital Specialist – Paid Media will be an advocate of our company values: Passion, Quality, Agility and Accountability.

JOB RESPONSIBILITIES

Paid Media Strategy Execution and Planning

  • Support the delivery of the Liquitex global paid media strategy in line with the role’s purpose, working in close partnership with the performance marketing agency.
  • Translate global brand, campaign and eCommerce priorities into clear, actionable paid media briefs across full-funnel objectives, including always-on brand building, core campaigns, NPD launches and DTC performance.
  • Ensure paid media activity reflects Liquitex’s brand positioning, tone of voice and creative standards across all platforms and markets.
  • Collaborate closely with Brand, eCommerce and commercial teams to align paid media plans with wider marketing and trade calendars.

Agency and Stakeholder Management

  • Act as the primary day-to-day contact for the external paid media agency, ensuring clear communication, strong collaboration and effective delivery.
  • Review, evaluate and challenge agency proposals to ensure optimal use of agency capability, strong strategic rationale and maximum performance impact.
  • Serve as the key liaison between agency and internal teams, providing structured feedback on creative performance, asset needs and optimization opportunities.
  • Work closely with the DTC and eCommerce teams to ensure paid media activity supports commercial objectives and conversion goals.

Performance, Optimization and Analytics

  • Partner with the agency and internal stakeholders to support the setting of annual and campaign-level KPIs across traffic, revenue, ROI and efficiency metrics.
  • Monitor performance across channels, contributing to ongoing optimization of targeting, formats, creative and spend to improve effectiveness and efficiency.
  • Maintain global dashboards to monitor key metrics.
  • Support regular performance reviews, using data and insights to inform recommendations and next steps.
  • Provide clear performance and analytics updates, aligned to business needs, to help assess effectiveness and inform decision-making.

Budget Management and Efficiency

  • Manage and track paid media budgets across markets in line with assigned allocations.
  • Ensure efficient use of spend monitoring pacing and performance to maximize return on investment.
  • Support forecasting, reporting and reconciliation processes in partnership with Finance, eCommerce and agency teams.

Cross-Function Integration and Collaboration

  • Collaborate with Social, CRM, EM and eCommerce partners to ensure paid and organic communications are aligned and working together to fuel reach, engagement and conversion.
  • Share insights and learnings from paid media activity to inform broader content, campaign and channel planning, including any specific consumer trends.
  • Contribute to continuous improvement of ways of working, tools and processes related to paid media execution.
  • Share best practices and key learnings with cross-brand peers.

ESSENTIAL SKILLS

  • Strong collaborator and team player, able to work effectively across Brand, eCommerce, Commercial and agency partners.
  • Clear and confident communicator, able to brief, challenge, and provide constructive feedback.
  • Highly organized and structured, with the ability to adapt in a fast-paced, performance-led environment.
  • Ability to manage and prioritize multiple projects, timelines and stakeholders simultaneously.
  • Strong attention to detail, particularly in briefing, performance tracking and budget management.
  • Performance mindset with the ability to interpret data, identify optimization opportunities and connect activity to KPIs.
  • Proactive, self-motivated and professional; takes initiative and ownership of day-to-day execution.
  • Curious and committed to continuous learning, with an interest in digital trends, platforms and best practice.

Desirable Skills

  • Proficiency in a second language (French).
  • Personal interest in art, creativity or the creative industries.

ESSENTIAL EXPERIENCE

  • College degree or equivalent experience.
  • Proven experience in digital marketing, paid media or communications planning, ideally across both agency and client-side environments.
  • Experience delivering multichannel digital campaigns with defined KPIs across paid media, social, web and email.
  • Strong understanding of ecommerce and DTC environments, with knowledge of key performance levers across the funnel.
  • Demonstrated experience managing external agencies and collaborating with cross-functional stakeholders.
  • Experience working with performance data and analytics to evaluate effectiveness and inform optimization.
  • Strong project management capability, with the ability to manage budgets, timelines and multiple workstreams.
  • Familiarity with creative briefing, asset performance evaluation or campaign optimization processes.

Desirable Experience

  • Experience working across global or multi-market environments.
  • Previous brand or agency experience within consumer, lifestyle or creative categories

WHO YOU’LL WORK WITH

  • Internal teams include Global Brand Team, Ecommerce Team, Creative Team, Local Marketing Teams, and other Colart Brand counterparts
  • External networks include Agency

WHAT WE OFFER

Medical, Dental, Vision, Flexible Spending Account (FSA), Employee Assistance Program (EAP) & Defined Contribution – 401(k) Plan

 OUR DIVERSITY, EQUITY, AND INCLUSIVITY COMMITMENT

 At Colart, inspiration is at the heart of our vision, so we see creating a safe space for collaboration and celebrating differences as a key to idea generation.

We value openness and believe that diversity, equity, and inclusion are the cornerstones of respect and well-being.

ABOUT COLART 

Colart is one of the largest art supply companies in the world, featuring world renounced brands such as Liquitex, Winsor & Newton, and Snazaroo, among others. Colart is a true global company, with operations and manufacturing across the world in China, across Europe and our headquarters in London, United Kingdom. The North American business for Colart is the largest market globally.

If you are interested, please apply via email: ushr@colart.com